The AI CMO: Elevating B2B Customer Experiences with AI

Summary:
This webinar explores the integration and impact of AI in B2B marketing, addressing strategies for enhancing customer experience, data management, collaboration with IT/data teams, and navigating CMO pressures. Future AI roles and insights for adapting to evolving trends will also be discussed.

You'll Learn:
1. Strategies for Enhancing Customer Experience: How AI technologies are being integrated into marketing strategies to improve customer interactions and the immediate impacts observed.
2. Linking AI Goals to Digital Transformation Initiatives
3. Future AI Trends in B2B Marketing: Insights into the evolving role of AI in B2B marketing and steps marketers are taking to prepare for these changes, ensuring continued relevance and success.

Panelists:
Jonathan Prantner | Chief Analytics Officer @ OneMagnify
Lauren Beckstedt | Chief Marketing Officer @ Brunswick
Amy Musolino | former Chief Marketing Officer @ GE Healthcare

Тэги:

#B2B #Marketing #AI #Customer_Experience_with_Ai

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