What is Employee Advocacy & How Can it Boost Your Social Strategy?

Your strongest brand ambassadors are sitting next to you. Employee advocacy can give your social strategy—and company morale—a major boost. But what is social media employee advocacy?

In this video, we’ll define employee advocacy, get into how it can supercharge your social strategy and show you how to start a successful program in five steps.

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✨ Resources in this video (and beyond):
✦ What is employee advocacy: https://bit.ly/3V4Ni3F
✦ How tech companies fuse advocacy with communication: https://bit.ly/3RAJfcH
✦ 6 Steps to launching an employee advocacy program checklist: https://bit.ly/3Eg5aCE
✦ How to measure employee advocacy: https://bit.ly/3dZfyEs
✦ (Glassdoor) Most important Employer Branding Statistics: https://bit.ly/3fJWgDa

🌱 Chapters in this video
0:00 Intro
0:44 What is social media employee advocacy?
1:26 Benefits of employee advocacy
2:20 How to start an employee advocacy program
2:43 Step 1: Set goals
3:20 Step 2: Set your system
4:19 Step 3: Provide training
5:11 Step 4: Incentivize posting
5:52 Step 5: Track your progress
6:27 Final word

💚 Try Employee Advocacy by Sprout to make managing your employee advocacy program easy: https://bit.ly/3SXsLMS

🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://bit.ly/3M63xt9

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About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: https://bit.ly/3M63xt9

#EmployeeAdvocacy #EmployeeAdvocacyPrograms #DigitalMarketing #SocialMediaStrategy #SocialMediaTips

Тэги:

#employee_advocacy #concept_of_employee_advocacy_programs

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