Pedigree - Adoptable (case study)

such a brilliant idea

OMG - how smart ist that?! Congrats!!

Love!

Smart campaign but junk food!

Smart campaign, an example of how technology can really help the brand's purpose.

So instead of just taking authentic, wholesome photos of the actual what, 20 dogs, you trained AI models on dozens and dozens of their photos (and then created these 3D animations around them) to create some vague generic deepfake replicas that probably look nothing like the original dog and eliminate craft and artistic creativity from the process? It seems very chilling, gimmicky and ineficient if anything.

they cant be more realistic in using the real photos?