What Does A Brand Manager Do?

In the company I work in, the branding is under the marketing manager, which puts pure marketing over branding.. I do branding on my little for the brands I manage by myself.. but I don’t have resources to do things like market research for branding.. is there a simple way to do that ?

I am called a brand manager for one of my clients. I have a designer, a web developer, and a social media manager who are executing the strategy. The business I work for is small and I found myself lately being either asked to fill in other roles (write copy, create newsletters, come up with sales campaigns in 2 min over the phone) or only advise when there are no ideas of how to move forward. Basically, the owner doesn't want to invest in the role but he expects to get the answers and strategies to grow his brand. How can I explain that an answer doesn't come without research, analyzing, and coming up with a plan and that all of that takes time and of course resources?

With the cost of Research ( Consumer, Trade, Product, Media, Brand Health tracking etc) going up, alongwith the cost of communicating the brand ( across online and offline, in-trade and OOH) going up, as well as the cost of brand Activation and Promotion (both ATL & BTL) going up, it has become an increasingly uphill battle for BMs to manage brand spends and stay in budget. Corners will be cut as a result and equity will suffer long term.
It's a pity that cut backs and savings in critical brand housekeeping, planning, Communications and promotion in the short term are being praised and justified at the cost of future brand salience and strength.

I see a future where companies will eventually choose critical brand performance measures like distribution ( brick & mortar + online), bare bones communication like un-paid digital media for e.g twitter or on-pack and minimal promotional actions like wet sampling, Limited Edition Pack launches and events participation, to support their brands.

This is very informative. I'm new in Brand Management. I love to learn more from you

You are very informative, thank you very much

Thank you so much for this , this is definitely my calling 👏🏾

Very clear and concise.

Please make a video on how to become a brand manager?


I mean to say that in that video please talk about the stream to choose, what we are suppose to take in the collage and what we are supose to do in the graduation ....

most of these roles are taken by the marketing manager

I am the brand manager of the first professional esport team in morocco. I am new to this, but i am enjoying it so much. At the end of the day, it feels great to see your and team ideas coming to reality. A weird sense of satisfaction

How to start career in brand management? What is the 1st level or position to start career in brand management?

Thank you so much for these, it is really informative.

Thank you!!!

Wow! Thank you

Hi I am brand manager of an on Radio Station Impuls Radio in South Africa

I worked more than 20 years in brand marketing of FMCG companies, including major multinationals. Marketing communication is not more than 10% in BM's scope of work. I'd rather use the concept of Marketing Mix to illustrate what a BM does: Product (management of product range and NPD), Price (management of brand pricing and profitability), Sales Channels (development and coordination of brand initiatives in various channels with the Sales Department) and Communication.

Hey big fan of your content! One thing I will say is that the lighting is off in every video. The darkness is intimidating and uninviting. Adding some brighter light sources will definitely amplify the quality of your content. Best of luck.

Managing own small business no army of specialists

I wonder whether this job is stressful and time-consuming, since those careers in the field of management are difficult to do!

What is the part of the marketing that is the most creative and visual? Are foreign languages a skill for these kinds of jobs?

Hey man, hope you are a people person in the comment section and respond in an occasional manner.

I came to ask and see what a brand manager is, but I would also like to know what a brand manager is not.
If a brand manager works at a company that sells fictional books, there's multiple franchises/series of books made by the developers/writers.
I would like to ask, if a brand manager ran a fictional book company, does the Brand-Manager have full-control over the story/canon of these franchises/series of books?

Can we have a video on how to build a profile as an independent brand manager

Pele has spoken! #12

I have just launched my business in entertainment brand management. This is new for me, but I am learning the business and enjoying being my own boss

What should be BM strategy when market like Africa doesn't have data available or like most of the market research data is available with AC Nelson or other market research company.

Sir can please have a session on types of market research and bit details, if this video is already available then do please share link.