Retro branding, or modern branding... Which is "better"? Over the years, the increased use of social media and ability to track your performance make it a high-end option when it comes to branding. Traditional branding like radio, TV and billboards help with presence but have no way to gauge the effectiveness. This is why, if it is one or the other, we would typically lean toward modern branding efforts, like social media.
When deciding to put money into branding your company, take into consideration your total budget and how many eyeballs you can get in front of, especially those that fit into your target market. Although they may not need your services now, they may need them in the future. This is the beauty of branding. Repetitiously placing your brand in front of these individuals, in different places, makes it more likely for them to choose your company when they are in their time of need.
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