Partner Marketing: Tips, Advice, Strategies - Ben Wright, PartnerFuel - EP 23

Partner marketing: how to expand your reach and boost your bottom line. We'll also share expert tips and strategies to help you optimize your partner marketing efforts and achieve your business goals.


00:00 Introduction to episode & guest
03:01 How do you define partner marketing and what does it help achieve in partnerships?
04:12 Which types of partnerships need to engage in partner marketing efforts the most?
05:43 What are some of the most important aspects to building out a successful partner marketing aspect to one’s partner program? What are some foundational pieces we should have in place?
07:39 Does marketing content differ from partner marketing content?
09:04 What are some common mistakes vendors make when it comes to partner marketing, and how can these mistakes be avoided?
10:41 Is it an absolute must to have a partner marketing agreement in place when you’re working with partners?
11:51 What role does content marketing play in partner marketing, and how can vendors create content that resonates with their partners and their target audience?
14:51 How do you approach personalization in your marketing efforts when working with partners?
16:12 What can vendors do when it turns out a partner doesn't have the resources or expertise to effectively market their products?
17:35 ChatGPT: how does it affected your partner marketing efforts? How do you ensure your work stands out now? Since it’s now so easy for brands to put out more content.
19:09 How can partners be incentivized to participate in marketing activities, and what are some effective ways to motivate partners to participate?
20:35 What roles does technology play in all this? How and can vendors leverage technology to enhance their partner marketing efforts?
24:04 What strategies have you implemented in the past to ensure success in your partner marketing efforts?
26:09 How can vendors measure the success or ROI of their partner marketing efforts, and what metrics should they be tracking?
26:26 What’s the most important bit of advice you can give vendors who are trying to level up their partner marketing efforts?


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#partnermarketing #partnerships #partnerecosystem #partnersuccess #channelsales #channelpartners #ecosystempartners #partnerprogram #partnerportal #partnermanagement #partnerengagement


This is episode 23 of The Ultimate Channel Sales Podcast.

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**Podcast Credits:**
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Тэги:

#Magentrix #Magnetrix #patner_marketing #pratner_marketing

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