Your Website's Header is Everything with Ryan Deiss

Your website headline is the first thing every visitor sees.

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Ryan Deiss explains how to get new leads just by adjusting your headline.

🎙PULLED QUOTES

"The question I have for you is when people call, what's the question that they ask? In this case, the question that everybody was asking is what is the wholesale price of the blankety blankety blank, right? What's the wholesale price of this particular item? That's all anybody wanted to know. So the top of the homepage, we switched it from call for a quote to download our wholesale pricing guide went from getting about six new leads a month to about six new leads a day and all we did was have it available as a PDF."

"Was there something in particular you're looking for that we could quote the same process, same process we had before. We just made the initial call to action. Something that was simpler, lower barrier to entry"

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