How To BUILD COMMUNITY With Unique Products & Services - BizHack Small Business Training

In this episode, we help small #bizowners figure out what their customer community needs. Customers want community, connection, and education— they’ll pay for it.

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As a small #bizowner, it is important to understand what problems your product or service is trying to solve and if what you are doing is differentiated in the marketplace. People won’t come to your business because of the price or the convenience—they come for the story. Building your story and a constantly iterating solution to a problem creates forever customers, which builds a #strongcommunity.
To learn how to build a robust small business community, keep reading or press play now!

✅ Here Are 4 Ways to Build Community With Your Small Business:
Tip 1: Back To Basics
In this #BizHackLive webinar, Shana Ostrovitz, executive director of 1909 Business Accelerator, highlights a few business cases— a winner and a loser.
Business Case No 1: Segway
👉 The technology developed for Segway has been used in many other products, and the concept around it has ended up being very successful for other companies.
👉 The company was developed by a renowned inventor and #entrepreneur who holds more than 100 U.S. patents.
👉He had significant financial backing and spent $100 million developing the product. Even before its launch, the company predicted $1 billion in sales, which would have been a historical record.
👉 But the company didn’t want people to know about the technology they were using to create the product, and they didn’t talk to customers. The company didn’t test or identify the problem they were solving clearly enough to understand the optimal solution.
👉 Their strategy lacked the human component of what a business is trying to do, which is to solve problems and offer value to people.
Business Case No. 2: Nike
👉 In the beginning, Nike targeted competitive runners who were aiming to qualify for the Olympics.
👉 The founders kept their day jobs for the first 10 years of the company to keep the overhead low, and the first products were developed by a track coach with a deep understanding of his target market.
👉 Prototypes were tested on college and elite athletes before being manufactured.
👉 Nike is now a huge company that offers many different products, but it started with a laser focus on solving a specific problem.

Tip 2: Find Your Niche
Now, it’s time to ask yourself some hard questions.
👉 What problem are you trying to solve?
👉 How do you know that problem is valid?
👉 Who has the problem (identify relevant groups)?
👉 Who is the most impacted or motivated by this problem?
Ostrovitz explains that the last question is imperative because that audience will be your loyal customer group, the ones who will test your product, service, or solution because they believe in what you’re doing.
Next, you need to identify what alternatives are being used to solve the problem currently. Many small business owners are trying to solve problems—you just need to figure out how you’re unique and find your niche.
👉 Figure out what benefit you can offer that customers really want and then understand what solutions you can offer to provide that benefit.

Tip 3: Connect With Customers
As a business owner, you need to understand your customers’ needs and pain points deeply. Then, ask the right questions to get to know them.
Try this exercise with your customers:
👉 Ask questions: Put your product or service under the bed and learn from people’s habits and experiences.
👉 Validate your hypothesis: Discover the problem that exists and who needs help with that problem.
👉 Solve for value and benefit: Let your customers confirm if you are on the right track or help redirect you to the right solution.
Communicate the big-picture why: The vision, mission, and values. Give customers ownership.

Tip 4: Create A Community
Small business owners can focus on the community that supports them and, in turn, share their knowledge to support, offer value and solve problems for other people.
👉 You can do this by #buildingcommunity outside your organization as a mentor, advisory board member, partner, and professional organization member or donor.

🤩 Connect With Today’s Small Business Accelerator:
Shana Ostrovitz https://www.linkedin.com/in/shana-ostrovitz-659b6639/

Тэги:

#online_classes_2020 #digital_advertising_2020 #Digital_Marketing_Training_Academy #Dan_Grech #seo #sem #ppc #facebook_ads #Digital_Marketing_Strategy #how_to_build_community #building_community #small_business_training

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