Headed by Creative Director and CEO Hassan Sheheryar Yasin, HSY is a brand that needs no introduction. Established in 1994 by HSY himself, the brand is now synonymous with not just high end couture- but is also the last word on luxury lifestyle and fashion.
We welcome you to The World of HSY- where we will be giving you a glimpse of what goes on behind the scenes at Pakistan's most renowned brand.