Session 3 Market Testing

@piyusadas Market Testing (Consumer and Industrial Products)
- Standard Test Marketing
- Controlled Test Marketing
- Simulated Test Marketing
Market Forecasting (ATAR Method)
Market Testing (Software Products)
Market Testing (Websites, Mobile Apps, etc)
- A/B testing vs. Multivariate testing
- Incremental testing

#marketingresearch #mbaeducation #analytics

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