Google Ads in 2025: NEW Secrets, Tips & Strategies

Great video, Ben! What would be the best ad structure for a local business that serves select cities? Should each city be its own campaign? Would it be okay to have similar ad groups and keywords amongst those campaigns? Thanks!

Very good idea but I slightly disagree with the pMax recommendation: from personal experience, no matter how well I set up the pMax campaign, there are always a lot of “garbage leads”.

Great content Ben 🔥 Thanks to share your secrets with us.

thank you

Hey Ben! Are you planning to go a Google Ads course/memberships?

Hey Ben, what's your opinion on creating ad groups based on different broader search terms? For some of my clients there is barely demand for service specific keywords, so I thought a good alternative solution is to search for keyword categories that reach a broad audience but are less competitive? For example, one of my German clients offers laser hair removal and we don't target specific keywords because of the low demand. So we thought about promoting the general service but choose our keywords based on different wording-categories.

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Hi, I'm just starting to learn about Google Ads, and I've seen a lot of negative discussions on Reddit about Performance Max. Some people say Google reps push it because it makes you spend more money. Is that true?

I also read that you might get spam leads from Performance Max if you don't use offline lead segmentation. Without it, the algorithm could end up targeting bots that just click on ads, or job seekers who fill out forms from scam ads, but aren’t real leads. This could train your campaign to optimize for bad leads.

Do you have a video that covers this? If not, could you explain how you avoid getting bad leads and address the concerns about Performance Max? Thanks!

Hi Ben, always love your high quality and insightful content. One question though, as you say not to use Max Clicks - but I have experienced with new accounts, and a new business starting up that choosing Max Conversions, when there is no data in the account it just never really seems to get started. I have seen a lot of other 'experts' on YT recommend the opposite of going with Max Clicks, until you get 20 or 30 conversions in a 30 day period, and THEN switch over. Would love to hear your take on that.

Great stuff! How long should I wait until I tweak ads? I have heard two weeks but it’s driving me mad! My current campaign has no conversions in the first week. 80 clicks and nothing! Landing page is dialed in too. Is it just algorithm learning?

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Great content.Thank you.

Thank you Ben for a little advanced video.

Great video, Ben!👍🏻

Thank you ❤❤❤

Great content.Thank you.❤❤❤

Great suggestions, Ben. Thank you for sharing these kind of insights with the public.
You have mentioned, that it is better to create different ads with different landing pages for different services. So each ad group will be targeted to different keywords.

But what if different audiences use same keyword when the search for our service?
Ideally, mas you suggest, each audience (b2b, b2c) should have its own landing page.
How to structure Ads , so that google will know which ad copy should be shown to which audience?
Or anyway, I should create one generic laanding page, and there route different audiences to another pages, dedicated to diff. audiences accordingly ?
Thanks in advance

I have a Software Development company, i want to generate leads, what should i focus on Search Campaign or Call only ads? i want my customers directly call me rather than filling some form on website. what do you suggest?

Thanks!

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Everything is clear. Brief and clear. No water. Thank you)