Reducing The Cost Of Spotify Facebook Ads

Yes, that really helps. Thank you so much Andrew!!! I love how open and detailed you talk about this stuff. Of course not every songs is performing the same and it shows that you have a strong personality when you talk about this open as well. And this is probably also the reason why you are doing overall so well. Your music is amazing and your marketing skill as well. Keep crushing it!!

Why USA don't work? I have the same problem. BTW you really rock dude, I have really great stats before running my first ad with all your teaching, THANKS!

So in the free version of Toneden you can't track clicks but only views? Or did I miss something? Thanks!

Thanks so much for more info! Im trying to build a master plan of attack for my first attempt at ads. Im wondering how much you spend on each ad per day, for how many days in order to determine if its good or not? If i dont have hundreds of dollars to test with for each new song, should I not over complicate things with targeting and testing? Or is there still use in all this testing with a low budget of perhaps 50-100 dollars?

I tried ads 7 times with many settings and I found that the country you target and the gender and age, are the biggest drivers into the cost. If I never target the United States, and i focus on ages 18-35, mostly women, the ads are A LOT cheaper but I’m a composer (I never speak in my music) so I can get away with any country since my organic audience is all around the world. This would be difficult on rapper and singers. But I just wanted to share my observations. The United States and UK are a lot more expensive to target.

Thank you! I’m launching my first single next week and will apply!

I actually work at Facebook and teach this stuff...but applying it to oneself and for real is a whole different game:)

I’m curious if Distrokid hyperfollow is a good pixel enabled platform for conversion campaigns?

Cheers
Martin

Another great video Andrew, thanks

Thanks for your Experience, Andrew👍😊 We shared some of our ToneDen custom conversion tricks to your Instagram direct 👉 📱

Hey Andy, great video as always, quick question. What do you make of the idea of targeting ads based on potential touring cities? Lets say you know your lane eg UK indie-pop band, you sound similar to popular UK indie-pop bands and you know the typical touring circuits for such bands in the UK & Ireland. Would you recommend running long term conversion ads specifically targeting these areas or are there any obvious major downsides to doing this?

Thanks Andrew! Your content provides an insane amount of value; I've setted my first Facebook ad ever 4 days ago and the conversions are doing great already (especially money wise). Cheers buddy!

is all this info in your course i'm thinkin about buying it today jus want to know if its all up-to-date and everything covered in there

Would like to hear your opinion on playlisting and targeting the locations where you're getting the most streams with facebook ads. I believe it could be possible to find your Spotify listeners outside of Spotify if you target them with ads. You could possibly build a closer relationship with them. What do you think about this?

Hey Andrew, thank you for your awesome content! Can you please tell what to do in case a personal ad account gets disabled by Facebook in between a running campaign. It happened to me recently while advertising one of my recent Spotify releases with Facebook and I'm not sure why as I followed all the steps as mentioned in your videos.

hey could you please do more vocal tutorials on grit rasp and different rock singers? please 💗

Hi Andrew, good video as usual! How are getting $3/day when the lower you can do is $5 with conversion ads.

Thank you Andrew

Why are you using Hypeddit in this video instead of ToneDen? For the smart link

Dude, I love your videos. I always learn something new, no matter how much I think I already know! 😎

Hi Andrew. I’ve run campaigns through toneden and by myself in ads manager. When creating the custom audience how do you include the pixel event from the toneden campaign? It’s different to the viewcontent from the smart link. Cheers!

Hey Andrew I launched the song on 7th Aug and Today its 7 days now but In ur campaigns the song gets a push from release radar on the 7th day but mine didnt and i even tracked the save rate which was 50%,then 67%,then 82%,then on 13th it was 87% and on 14th its 83% but still no spikes and no release radars yet and the song is performing so well too ! So whats wrong ? 😔
And on 15th its now 89% save rate!

Hey Andrew,

Love the content and great work, it's helped me a lot so thank you.

I'm running a FB ad conversion campaign for our record labels Spotify playlist using Toneden.

I've set a bunch of audiences from video views/ engagement and built the lookalike's from them and am running 4 ad sets with those in addition to some high income and mid-income (with a budget spent limit) directed Spotify/EDM audiences and set the campaign to lowest cost.

However, upon reviewing my ad sets I noticed it is prioritizing a video views audience with a conversion cost of $0.41 over an engagement LAL audience with a conversion cost of $0.14 even with the lowest cost enabled, and when I tried to close the other ad sets to negate this it warned me that over time this should work out, is this all normal or have a borked it somehow?

Also what's the delay on getting metrics back through Spotify for artists? apologies if this is another video feel free just to redirect.

Thanks in advance for any assitance and thanks again for the great content!

Stonx

Andrew, I heard that a huge part of the spotify algorithm is based on how well the song performs within the first 24 hours. Have you ever tried just using your entire budget for the 1st day? I understand you're probably not gonna be able to optimize it, but maybe the difference it makes with the spotify algorithm would be worth it?

Hey, Andrew!
What about bringing 1st-world countries fans into your ecosystem?
This campaign drives cheap conversions to cost effectively trigger Spotify algorythm, yes, but do we want unable to support financially people only?
Or does this campaign have some other purpose?

Wow I am learning Facebook Marketing from Samwell Tarly 👌

Hi Andrew id like to know when you are showing the Spotify streams how many of them results would you receive without ads, you must have a natural audience by now so you generally hit 300-400 streams everyday for the first few days. Its kinda hard to tell which streams are a result of the ads compared to youre natural self promo.

Quick question do you have to pitch your sonv in order to make it to release radar? If i do fb promotion on a song that wasn't pitched am I wasting my money??

When you say "retarget" everyone who has ever viewed content, it is makes me make a new Ad Set for every Lookalike Audience for each country. When I try to do it your it says, "Please choose a source that includes at least 100 people in the same country" i.e. after I create a custom audience and create a lookalike for everyone (all locations): "Please choose a source that includes at least 100 people in the same country". I have thousands of viewcontent across multiple countries, so that makes no sense. How can I create a LAL audience for people from every country who viewed content so I can have it in one ad set? Because having a LAL ad set for every country will end up costing more. Thanks

YO how were you able to get to make a Canvas?? Do you have to have a certain amount of followers??

Hello Andrew! I'm making an expensive campaign for my possibilities, and the first days my cost per conversion was around 2 dollars, is this normal? or am i doing something really wrong? I have a campaign with 3 ad sets and 4 ads per ad set. I started with 10 dollars a day. Help me please! Your content is amazing!

Guys like Adam Ivy: ten minutes of fluff to promote his course at the end of the video every time

Andrew: Value, actionable strategies, full transparency of his own campaigns and his results

Very informative. This is great content!

Hey Andrew I've seen in a few videos you have mentioned areas such as India as countries to avoid due to click farms etc. Was it specifically India, or just any "Developing" country.

I had my ad running in Canada US and UK for a while and $250 in im at about $.20 CAD. Not bad considering the save rate follow rate and rest of album streams.

I recently put in Mexico and Brazil as they have high hip hop listening rates and my results like instantly dropped like crazy, day 1.5 and I'm at like 6 cents a conversion. It seems like my engagement on the ad has went up as well in terms of likes an comments, so there's definitely real people. But I dont wana screw my self over either lol.

In your opinion is this a win, or is this low cost something to be weary of - my goal being having dedicated listener fan base and eventually sell merch etc

Hi Andrew, Thanks again for the Extremely Helpful Content!!! I am just creating my first LAL audience. In my version of Facebook I am able to put as many countries as I'd like in the initial create form. Should I put All Spotify countries like I do with my regular Ad campaigns? I notice that many of your LAL audiences are just the U.S. or a few countries. I am hoping to launch this campaign this Friday with my new single so clarification would be very much appreciated! (btw, I have typed in 18 countries so far and the reach at 1% LAL is at 12 million people already) Thanks so Much Man and if there is anything I can do for You let me know!

Well it looks like when I tried to save/create my LAL with multiple countries it actually wouldn't allow it so I will do one country at a time, prob only do U.S. / Canada/ Brazil and maybe United Kingdom (I am Canadian) I guess ignore my previous question unless you have additional food for thought - Thanks!

My ad option doesn’t have that much information or that many settings/options.. why is that? Is there something I’m missing?

Got my ads up and running. Thank you Andrew for real. I think this info is gunna change my life

Hi, I started my first facebook adsets a couple days ago , and my hypeddit page has 2,255 visits and 191 clicks to spotify and apple music, but nothing yet is showing on my spotify? It is possible people click the link to save to spotify or play on spotify and never listen to the song? Where am I going wrong.

All your videos are solid boss fr

You are incredible, brother <3 Thank you so much for all the work to make these vids and for your vulnerability to show us all of the data and ad spend AND then explain it all so thoroughly and clearly!!

Thank you so much for this video Andrew! Love your content! I was wondering, how often do you usually turn ad sets on and off? I don't wand my ad to re-enter the learning phase or just get thrown off by an influx of new information

People like this do the industry service to help musicians shine through. Thank you so much for all your honest output. SERIOUSLY! :)

he says 30 cents is a lot. im getting 5 usd cost per conversion lol....

mine is about $2 per content view

Bro I’ve been out here making in depth edits for ads getting 40 cent conversions meanwhile Andrew puts a picture and a logo and gets 9 CENT CONVERSIONS! IM GOING TO CHANGE MY ADS RIGHT TF NOW

Hey Andrew, thanks so much for this super helpful video! I just hit 1000 conversions on my first ad campaign and wanted to create a lookalike audience now. Unfortunately Facebook tells me the custom audience is to small for creating a lookalike audience from it. Any advice what I can do? Right now I'm at 33ct per conversion and I'd love to reduce that cost... Thanks in advance!

Your videos are great! I am just getting involved in Meta Marketing and I was curious - as an agency we dont do different ad sets based on interests like you do i.e., we do one ad set which targets all the interests (whether that is specific artists or otherwise). I wonder which is better? Is it more efficient/results-driven to do different ad sets specific to interests or not? Keeping in mind we are an ad agency so we do like a 100 campaigns a month approx.