11th Fail to 2000Cr Business| Telugu Business Podcast Ep - 62 on Raw Talks With VK

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In this episode, we are joined by Mr. K.R. Nagarajan, the visionary Culturepreneur and Founder & Chairman of the Ramraj Group of Companies, whose passion for tradition and innovation has redefined Indian ethnic wear on a global scale. From his humble beginnings in Tirupur, Tamil Nadu, Mr. Nagarajan’s relentless pursuit of excellence has transformed Ramraj Cotton into a cultural symbol of pride and quality, known particularly for elevating the dhoti to iconic status.

The podcast delves deep into Mr. Nagarajan’s journey, starting from the foundation of Ramraj Cotton in 1983, with the mission to offer high-quality men's ethnic wear to South India. What began as a small store has now grown into an empire of over 300 outlets worldwide, supporting more than 50,000 weavers and families. His efforts have not only preserved traditional Indian attire but also infused it with modern conveniences, making it relevant and appealing to today's youth. Through innovative branding, including partnerships with celebrities like Venkatesh and Shreyas Iyer, Mr. Nagarajan has made Ramraj synonymous with style, tradition, and quality.

As Mr. Nagarajan shares in this conversation, his journey is also a story of passion and perseverance. From running a small store to creating a network of over 300 outlets across the globe, his leadership has turned Ramraj into a global phenomenon. His commitment to preserving traditional weaving techniques, providing economic opportunities for weavers, and championing social causes like education and environmental conservation exemplifies his belief in holistic community development.

In this episode, you’ll learn about:
The evolution of traditional wear and how Ramraj has made the dhoti fashionable for the modern generation.

The power of branding and how Mr. Nagarajan created a unique narrative that connects with people from all walks of life.

The incredible challenges Mr. Nagarajan faced, such as being refused entry to a hotel because of his attire, and how he turned those experiences into opportunities for growth.

The journey from a small village in Tamil Nadu to building an empire, with over 300 stores across the globe, and the deep values that drive Ramraj Cotton forward.

But it’s not just business that drives Mr. Nagarajan. His dedication to empowering 50,000+ weavers and supporting traditional craftsmen is a testament to his belief in economic empowerment and social responsibility. His efforts go beyond the fabric of Ramraj, as he advocates for education, supports yoga, and even founded the TENEERA initiative, which helps coconut farmers thrive.
Mr. Nagarajan also reaches communities through Venmai, a monthly magazine that touches over 18,000 subscribers with stories of culture, inspiration, and self-betterment. His influence extends beyond fashion into fostering connections, uplifting communities, and advocating for sustainable living.

For anyone looking for inspiration or practical business insights, this episode is a must-watch. Mr. Nagarajan’s journey reminds us that true success comes from passion, perseverance, and a deep commitment to values. Whether you are an aspiring entrepreneur, a business leader, or simply someone interested in stories of cultural pride, this podcast will leave you feeling inspired and motivated to pursue your dreams.

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What We Discussed -

00:00 - Introduction
02:41 - Revenge story
13:51 - How did he start business
37:11 - Business model & ethics
45:11 - What is Branding
48:24 - About Hero Venkatesh
58:31 - Advise for business aspirants
01:04:14 - Khadi to Cotton story
01:08:00 - Idea of Velcro
01:10:28 - 5 rules for successful business
01:11:51 - How to look at Charity
01:16:01 - Building attitude
01:22:16 - Learnings & Take aways
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