Well, here's why, because here are the actual results. And this is just in a short time period for the last couple of weeks, but you can see form submissions, page views, the book lead generation. another form, one lead, another form, 27 leads, another form, 72 leads. Right. And I can scroll right down through this and you can see all the leads that we're getting right from our website, right by giving away free information that solves problems for our target customers.