Rory Mitchell presents 'The Tent' on VR AR Association (VRARA) Storytelling Committee call 10.17.24

Rory Mitchell, founder of MERCANTILE, a spatial production company based in LA, directed 'The Tent,' a 21-minute augmented-reality (AR) cinematic experience that follows the story of a woman in LA who wakes to find a homeless person camping in her front yard. Viewers spend the second half of the movie alone and zipped inside a real tent. The mixed reality tabletop narrative, with iPad Pro, explores modern dilemmas of morality and political activism in a gripping manner. Rory Mitchell, director, details the elements behind 'The Tent,' which was a break-out hit at this year's SXSW Virtual Festival.

MERCANTILE is a spatial production company building the future of entertainment, marketing, and advertising. Rory was previously CEO of Beards and Glasses VR, and has worked as a producer on numerous XR and film and TV projects, from CicLAVia to 'One Day on Earth' to 'Quarterlife.'

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