How Do We Measure OTT Campaigns? | Conduit Classroom Episode 7: Understanding OTT

Welcome back to Conduit Classroom! This is part 7 in our ongoing series all about Over the Top Television.

Last time, we broke down the sales pricing model that advertisers use to purchase Over-the-Top TV ads, and how the CPM pricing model differs from Traditional Television.

This week we will take a look at how to measure the performance of your OTT campaign to ensure your success.


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Conduit Classroom will be an ongoing series dedicated to keeping you up to date and informed on all things digital marketing. The Conduit team has worked with thousands of clients in almost one hundred U.S. markets and it's time we share that experience and expertise with you!


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#OvertheTopTelevision #OTT #digitalmarketing

Тэги:

#OTT #over_the_top_TV #digital_marketing #digital_advertising #OTT_advertising #CTV #connected_TV #streaming_tv #streaming_video #digital_video

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