Branding Video Production By Sly Dog Production Using Value Propositions To Connect

https://www.slydogproduction.com - Branding video production company Sly Dog Production utilizes your company's distinct value proposition to connect you with your customers using video as the platform.

"Close to 70% of all online traffic today is video and everybody searches for nearly every product or service using their smartphone as the research tool of choice", says Rusty Squire, President of Sly Dog Production. He adds, "Without good search, internet marketing and social media strategies it is difficult to generate a stream of new customers".

PLAN YOUR WORK

"We find that a good 50% of all the time spent on a branding video needs to go in to the planning stage and this is where senior members of management and the company's marketing department must be engaged", says Squire. He adds, "Story-boarding is fine but we want to screw things down even tighter and define the sequencing of specific shots that will define your companies image, this way there are no surprises".

"The greater the planning, the greater the overall cost savings, especially if you are dealing with a larger scale production crew that might involve several camera operators, a drone operator, makeup artist, sound engineer and production assistant", says Squire. He adds, "Smaller production crews or one-man run and gun operations seldom do this level of planning".

WHAT DOES IT COST?

"That is like asking what does my meal cost before we know if you are eating at the local McDonald's or the Cordon Bleu in Paris", says Squire. He adds, "Understanding the expectations and the scope of quality anticipated from the production is what drives cost because the higher the quality the more equipment and specialized crew that are involved".

"You can make branding videos for as little as $2,000 all the way up to $30,000-plus productions, so there is a very wide range", says Squire.

CONTENT VERSUS DISTRIBUTION

"Developing good content is only a starting point because content distribution to targeted eyeballs is the name of the game in driving customer conversions", says Squire. He adds, "Some social media platforms don't allow video ads over 30 seconds in length so it is a good idea to have both a web and social media versions of your content".

THE REAL BRAND

"Showing people who you really are, who your people are, what your value proposition is and why they should use you or purchase your product or service is what branding is all about", says Squire. He adds, "Staying authentic and not using stock video clips is key to delivering your true story which is why, when it comes to branding video, the stock clip driven formula websites are doing company's a real dis-service".

BUILDING FOR THE SMARTPHONE ERA

"In today's smartphone era your client is just as likely to be watching your video at work with the volume turned off", says Squire. He adds, "What this means is that your voice message may not be reaching them, unless you use text to highlight key points, so you have to think about all of these things and the true demographics of your target customer, along with online behavior".

If you would like help developing your company's branding message and video then simply contact Rusty Squire of Sly Dog Production at 406-425-2742.

Тэги:

#branding #video #production #sly_dog_production #social_media #search #planning #cameras #drones #sound_engineer #content #conversions

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