The True Story of the Iconic Tagline “Because I’m Worth It.” | The Final Copy of Ilon Specht

From two-time Oscar winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1973, creating a four-word feminist manifesto that, against all odds, changed advertising forever. (Contains mature language)

TED believes that ideas change everything and that great stories come in many forms. We’re trying something new: documentaries about the ideas and people that have changed the world.

Produced by Traverse32 and Breakwater Studios in partnership with L’Oréal Paris and McCann

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