Saudi Vision 2030 affect on the Market Research Industry

In this compelling episode, Tim Ahmad engages with Ahmed ElSharawy, a seasoned expert in market research and consumer insights, to explore the unique business environment in Saudi Arabia and how it’s evolving under Vision 2030.

Ahmed shares invaluable insights into the Saudi market, emphasising the importance of understanding local customs and cultural nuances. He discusses how Saudi consumers are cautious and require a slow, deliberate approach to build trust. Ahmed highlights that face-to-face interactions are crucial in Saudi business culture, as personal relationships and networking are key to establishing successful partnerships. 🤝🕌

As Saudi Arabia races towards its Vision 2030 goals, Ahmed explains how the adoption of new technologies, especially AI and big data, is transforming the market research landscape. The country is investing heavily in tech-driven solutions, which will play a significant role in decision-making processes across industries. Ahmed stresses that, in this fast-paced environment, businesses must be both quick and thoughtful in their strategies, ensuring they make well-informed decisions backed by solid insights. 💻📈

For professionals looking to enter the Saudi market, Ahmed offers practical advice: start by building GCC experience and understanding the local business etiquette. Networking is essential—attend events, meet people face-to-face, and gradually expand your professional circle. The Saudi market values relationships, and success often depends on the connections you build over time. 🌍📊

This episode is a must-watch for anyone interested in doing business in Saudi Arabia or understanding the impact of Vision 2030 on the market research and consumer insights industry. Ahmed’s expertise provides a roadmap for navigating this dynamic and rapidly changing market. 🎥🎧

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