Wunderman Thompson South Asia’s ‘Wise Little Birds’ for Tata Wiron (Eng)

As soon as talk of relaxation of rules of a lockdown surfaces, fresh cases of negligence, of violation of government guidelines continue to thwart efforts of arresting the deadly novel Corona virus.

With agriculture being the mainstay of the Indian economy, the government has allowed farmers to begin their harvesting and seeding activities with several norms being relaxed to a large extent to strengthen this foundational sector. This then becomes a focal point of possible resurgence of danger and the farmer community must safeguard themselves in order to protect the people of their land. Tata Wiron, a brand of Global Wires India, one of India’s largest wires manufacturers in the world, set the boundaries of safety with Wise Little Birds, a digital film, conceptualised by Wunderman Thompson, South Asia, aimed at boosting community awareness amongst the farmers of the nation.

Credits:
Client: Tata Wiron - a brand of Tata Global Wires India (a division of Tata Steel)
Agency: Wunderman Thompson
Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner
Creative Team:
Senthil Kumar, Chief Creative Officer
Arjun Mukherjee, ECD & VP
Ananyo Banerjee, Creative Director, Copy
Account Management:
Sreeparna Gupta, Client Services Director
Production house: Little Lamb Films
Director & Editor: Nobin Dutta
Animation & CG: Infinity Post
Music: Mayukh Mainak
Executive Producer: Monalisa Mukherji
Producer: Avishek Ghosh

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