3 Ground Rules Before you Spend Anymore on MarTech

MarTech systems can be very exciting and alluring to large enterprises... they have the promise of automating functions that take their employees time and effort. However, what tends to happen is purchasing decisions are based on "band aid" fixes for new features. This video aims to give large enterprises 3 ground rules before spending anymore on MarTech.

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#martech #what_is_martech? #how_to_start_in_martech #martech_confusion #which_vendor_for_martech #martech_mythbusters #pwc #pwc_martech_mythbusters

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