KitKat 'Hashtag Challenge' social via Wunderman Thompson

KitKat has championed breaks for more than 65 years. So, in 2023, as AI becomes increasingly open to everyone, they recognised a perfect opportunity to take their own advice and let generative AI take the lead on their latest campaign so they could have a break. The campaign is now live with 30’, 15’ and 6’ social and digital video, and 30’ audio and podcasts.

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