The Anatomy of the Swipe

Engaging with friends from your professional network over a call or in-person is always a remarkable and cherished experience. Recently, I had the privilege of conversing with Ahmed Siddqui, esteemed Author of "The Anatomy of the Swipe" and distinguished Chief Payment Officer at Branch, on The Domain Podium podcast. Our dialogue delved into the intricate nuances of the Payment domain, honing in on key pain points within the US market and juxtaposing them with perspectives from India, UAE, and beyond.

During our conversation, Ahmed graciously shared insights into Branch and its innovative Contractor payment solutions. We also discussed pivotal topics such as Various Domestic Switches, customer authentications in the USA, EMV and MagStripe usage, government and central bank involvement, chargebacks, fraud prevention, and the evolving landscape of rewards and cashback programs.

It was a succinct yet enriching exchange that left us with valuable insights. For those eager to delve deeper into US payment trends, I invite you to tune in to the full episode to savour the discussion in its entirety. 🎙️💼

Full Episode : https://youtu.be/xRUQLUeL7Mg

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