Topical Authority with Topic Prioritization: Achieve 4X Organic Growth in 4 Months - Ecommerce SEO

Topical Authority with Topic Prioritization: Achieve 4X Organic Growth in 4 Months - Ecommerce SEO

Koray Tuğberk GÜBÜR

55 лет назад

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Topical Prioritization in SEO: A Guide to Achieving Topical Authority

To excel in search engine rankings, it's essential to understand the intricacies of Topical Prioritization. It's the strategy of determining which subjects should be tackled first to quickly establish topical authority. Search engines like Google don't just evaluate content quality—they also assess the order in which content is published. This sequence can influence how a search engine gauges the relevance and authority of a website for specific queries.

Understanding Search Engine Dynamics

A website doesn't have just one static rank. Instead, its rankings can oscillate based on various factors, including content updates and Google's algorithmic changes. These fluctuations can lead to significant traffic variations. To effectively navigate this dynamic landscape, it's crucial to comprehend both the need for fresh content and the technical SEO prerequisites for new content deployment.

The BlueHat SEO Series Featuring Koray Tugberk GUBUR

In the BlueHat SEO series, Koray Tugberk GUBUR demystifies advanced SEO techniques. Through step-by-step presentations, he simplifies complex concepts related to establishing topical authority, ensuring they're accessible to everyone.

One of the series' case studies delves into the success story of a Magento E-commerce website based in Australia. With its primary focus on "glasses," this English-language site managed to rank for a plethora of affiliate and commercial queries in just six months. How? By devising a strategic semantic content network tailored to meet quality standards.

Strategizing with Topical Prioritization

Instead of diving straight into the primary topic of "glasses," the website began with content on "face shapes." This strategic move served multiple purposes:

It provided easier content creation, as writing about face shapes was simpler for the team.
In terms of SEO, it was easier to outperform competitors in the face shapes niche.
This groundwork enriched the site's historical data, preparing it for a better ranking when it came to more competitive terms.
From face shapes, the content strategy pivoted to subjects like the best glasses and different types of glasses. The final touch was delving deep into "eye health," a topic linked to optometry. Here, the term "optometrist Australia" emerged as a critical keyword, reinforcing the website's topical relevance.

Connecting the Dots for SEO Success

Topical Prioritization isn't about disjointed subjects but about creating a web of related topics. From face shapes to eye health, each subject can be interconnected, optimized, and improved upon. By understanding the landscape and strategically choosing the order of topics, websites can bolster their topical authority and climb the search engine ranks.

The Concepts to Know Understand the SEO Case Study:

Search Engine Dynamics: The ever-changing algorithms and ranking factors of search engines that influence the position and visibility of a website in search results.
BlueHat SEO Series: A series of presentations led by Koray Tugberk GUBUR that aim to simplify and elucidate advanced SEO techniques for a wider audience.
Semantic Content Network: A strategic arrangement of related content that aims to cover a broad topic spectrum, enhancing a site's relevance and authority in a specific niche.
Magento's E-commerce Website: A type of online store built on the Magento platform, known for its flexibility and scalability for e-commerce operations.
Topical Authority: The credibility and trustworthiness a website gains for a specific topic or subject in the eyes of search engines.

00:03 Introduction to a Blue Hat SEO
01:13 Topical authority, semantic SEO, and SEO Strategy
03:05 Focus on simpler topics
03:46 Change Ranking State with Historical Data
06:02 Negative ranking states and gradual traffic decrease
08:06 Technical SEO, query paths
09:17 Local SEO for better results
10:09 Using semantic SEO and topical authority
11:03 Increased impressions and Positive Ranking State
12:15 Quality updates and core algorithm updates
13:12 Suggestions and Conclusions for Semantic SEO

The Official Website: https://www.holisticseo.digital
The Official Newsletter: https://www.seonewsletter.digital/subscribe
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The Official Instagram Account: https://www.instagram.com/koraytugberkgubur/
Official Email Address: [email protected]
Official Course: https://www.topicalauthority.digital/

#searchengineoptimization #seo

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