how i test & scale products with facebook ads in 2025. (full tutorial)

This guy reminds me of Gabriel St Germain back in the day. Giving out a ton of info for free. Thanks my man ❤

Hey Tay,

Hope you're doing well!
Thank you so much for all the value you share — I’ve been binge-watching your content lately and learning a ton.

I had a quick question after watching your video “How I Test + Scale Dropshipping Products Using Facebook Ads” (published on March 1st, 2024).

In that video, you used this structure:

CBO campaign
→ 10 ad sets (5 with 1 interest each, 5 broad)
→ 3 ads per ad set (same creatives)

But in this more recent video, I noticed the approach has changed to:

CBO campaign
→ Broad targeting
→ X ad sets, each with a different marketing angle
→ 3 ads per ad set

Is the 2024 method still valid?
Would it be accurate to say the 2024 method is better for validating audiences, and the 2025 method is more focused on testing marketing angles? I also feel like marketing angles are a more effective way to test products that actually solve a big pain point.

Also — is there a way to validate both the audience and the marketing angle at the same time?

For context, I’m currently testing ads for my products priced between €250 and €380 (I know they’re winning products — I’ve already made a lot of sales - 500+).
However, I’m still unsure which marketing angle resonates best, and which audience or interest performs strongest — mainly because I haven’t been following a structured testing process.

Do you have any recommendations for a daily testing budget at that price point? I know it’s well above the $70 you’ve mentioned before, so I’d love to hear your take.

Really appreciate your time and insights!

Cheers,
Emilie

Completly amazing. Love the explanations and as you brooo. Straiiiight to the point. No zigzag. Ahead that's it.

Bases were loaded and u hit a grand salami!!!.....Cannot tell u how valuable this video is to me; cannot wait to view your other ones.

Quick question: I understand the value of setting up a general website during testing, especially if you have several same-niched products. When a product takes off and u start to scale, is it better to take it to its own, single-product website? If yes, why?

Why not just keep that winning product on the general site while u continue to test the other niche products?..........Does it have to do with the fact that if u have a single-product website, the analytics for it will be more valuable for the analysis of that single-product?

Thank you for your time.........Tony

A lot of really important key juice in this video! 🔥

Do you not target anything how does facebook know who to show the ad to?

🤍🤍🤍

I recently followed your testing strategy and got 9 checkout initiated, but no sales. Does this mean the creatives weren't good? What do you recommend I do moving forward? Thanks!

istg im not ai or generated comments, i started dropshipping 2 months ago and this is my first store bc im lazy. There was so much helpful information in this video I hope this store kicks off

Brother i am learning so much from you thanks

Bro I get sales with very few visits — for example, sometimes just 6 visits — but my CPC is around $5 or $6, and my CPM is over $100 in the US. In Australia, it's around $40, which is a strange difference. I've tested different ads, but there's no real change.

Hey tay, how come i always get redirected over to business suite instead of manager?

Do you prefer creatify or arcads for AI UGC?

Hello i live in morroco and i want to start dropshiping but I don't know how im gonna get paid since morroco is not supported by stripe

Could you please upload videos more frequently? I really enjoy your content and appreciate the value you bring to the community!

love your content but i got a question ive been running all of my ads in netherlands and ive spent about 360 euros on ads with only 4 purchases should i change country and ad account too?

My ads were approved and are active but not running??
I have a campaign i set up which was approved 12 hours ago but i still haven’t gotten any impressions or reach. What am I doing wrong? Everything is turned on

Tay if we tested with normal single videos instead of flexi, can we put new adds using the flexi setting or it would alter the campaign?

Hi Tay, in your video you created AI UGC ads for the heating pad. Where do you source the other footage in HD quality where it shows people using that product? I really struggle wiht that one! Hope you can answer

Should I run 1 adset with flex ads for 1 day @ $50 budget or all 3 adsets with flex ads for 1 day @ $50 budget?

Literally million dollar value

striaght to the point no BS good video, i have a question if a product fails would you delete the shopfiy store completely and create another one and add it to facebook bm with same pixel or would you delete the product then add another one on same store and change up the store theme and images then run it again? How would you do it because im not quite sure whats the next step?

Love this. There should should be a way to have conversation with you, i hope.
I just started dropshipping.

It’s not letting me create a page for my Facebook account could someone please help me work around this

when you say to have ads with differnet scripts, you mean different hooks or completely different ads (body and content) ?
i mean, how do i test hooks then? thanks

What if its getting purchases, but the campaign is below ROAS? but the ad thats getting sales has a good ROAS? should i open up a new seperate campaign and run that ad alone?

Such a great video! Quick question: Is your scaling campaign set up as Advantage+ or Manual Sales? If it's Manual Sales, do you then use an Advantage+ audience or a Manual audience at the single ad set level?

would you recommend cjdropshipping as well?

crazy value as always thanks tay. quick question, if you wanna scale with your main CBO, at what frequency would you add new DCTs? wondering if adding new ones everyday would severely impacts overall CBO performance/stability. thanks g

do you run the orignal cbo and scale cbo PARALLEL to each other or put off the 2 win adsets in the original cbo since they moved to the scaling one

Nice video! One thing: I think you can see which flexible ad performs best (was chosen by the algorithm) by checking out the preview link of an ad on ad-level

Great video Tay!
I work as a media buyer and dropshipper and I find your content incredibly useful. Thank you very much!

if a product is a winner and the data says so (kalodata, jungle scout) its a winner, if he/she tests it and it flops its because the funnels not optimised

Can u make a video talking about the legal sides of dropshipping and preventing lawsuits etc?

Pure Value! btw can you do the high budget scaling campaign you mentioned with a regular CBO or does it has to be cost caps ?

As always you are the best ❤

Sir, as you mentioned, after testing, we should scale with a $1000 CBO campaign. When can we confirm that it is the right time to start CBO scaling? After starting, how many sales should each ad set generate during testing before scaling?

Man, this is GOLD 🔥

KINGGGG Been waiting

Thank you for sharing your knowledge. What are your thoughts for using cost caps while testing as well? I've seen several videos recommending this.

its a good day when tay drops🎉🎉

Bro love your vids! Can you just shove 3 angles under one ad set?

Where do you get the videos for your ads ( the videos where you see the people trying the product)? Thanks for teaching us all your knowledge. It's really appreciated.

Can i try to sell this back heater and start ads 😂?

Another banger video! Btw what do you think of atlas ai for buidling shopify stores. Do you think its good for beginners? Also what do u think about cost caps for beginners with low budgets