Extending the 360 Property into a Pervasive Experience | Merging Media 2012

Merging Media - Oct 25,1.15-2.15pm: Speaker Alison Norrington, CEO/Chief Creative Director of storycentralDIGITAL and storycentralLABS, Chair of Storyworld Conference

Renowned Transmedia Strategist Alison Norrington provides an eye-opening overview of Pervasive Media and the potency of participatory experiences and multi-dimensional Alternate Reality Game play in cross-media adaptations today.

CASE STUDIES: She engages the creators of these unique 360 Adaptations that use ARGs and other imaginative elements online and off to enhance their "Pervasive Worlds": Trevor Haldenby, The Mission Business (Zed.TO's ByoLogyc), Alex Mayhew, Xenophile (Ceremony of Innocence/Time Tremors) and Yomi Ayeni , Expanding Universe (Clockwork Watch).

Тэги:

#EXTENDING #360 #Pervasive_Experience #Alison_Norrington #Chair_of_Storyworld_Conference #Trevor_Haldenby #Alex_Mayhew

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