From Strategy & Subject Matter to Stories & Statements: Media Engagement for Advocacy Communication

0:01 - Countdown
0:15 - Welcome from Stories Change Power's CEO, Piper Hendricks (links mentioned appear at the bottom of this description)
1:50 - 4 quick reminders for webinar attendees
2:32 - Introduction of guest speakers: Lisa Chensvold (Senior Vice President of Strategic Communications) and Dafina Williams, (Executive Vice President, Chief Public Policy Officer, and Head of Government Affairs) at @OpportunityFinanceNetwork
4:32 - Audience poll
6:10 - Dafina shares her experience with the Community Reinvestment Act (CRA & History)
9:13 - Recent developments with the Community Reinvestment Act.
11:34 - Lisa discusses the communications team’s response to those recent developments.
13:54 - Dafina explains the impact of the official statement from OFN's communications team.
17:15 - Both share lessons from the experience.
21:02 - Lisa discusses the current media landscape (particularly for print media).
23:54 - Dafina’s experience moving from communications to policy making.
25:45 - How the COVID-19 pandemic and events during this period shifted awareness about and policy changes for the CFI industry.
29:45 - An example of how celebrity influence and the media can seem to be a bad thing - but can also be an opportunity
33:45 - The importance of building relationships with the media over time and suggestions for dos and don’ts for the process
37:18 - Q&A: How are good news stories presented and promoted?
41:05 - Q&A: How can program team members, or those not directly involved with communications and media, support members of those teams?
45:47 - Q&A: Is it expected that the media landscape will ever become easier again or is there no turning back?
49:50 - Things you can and can’t control in the media.
54:40 - Q&A: What advice would you give to someone just starting out in their media relations career?
56:12 - Final takeaways and closing remarks.

Developing a media strategy in the current landscape can be daunting, even for seasoned professionals. In an ideal world, policy and communications teams collaborate to develop that strategy and advance their organization’s policy agenda. In this webinar, hear from two professionals who are living up to that ideal.

Both from the @OpportunityFinanceNetwork (OFN), Lisa Chensvold, Senior Vice President of Strategic Communications, and Dafina Williams, Executive Vice President, Chief Public Policy Officer and Head of Government Affairs, share their dynamic partnership as they outline proactive and reactive strategies to effectively engage the media.

They share:
- How policy and communications teams can align to set and achieve strategic objectives;
- Practical examples of how messages are collaboratively crafted and communicated;
- What you can and can’t control - and how to nevertheless shape the narrative around your issue;
- How to cultivate relationships with journalists and media outlets; and
- How to use all elements of the PESO model of media engagement.

Whether you're brand new to advocacy communication or looking to improve your cross-team collaboration, you’ll gain valuable insights and actionable strategies to advance advocacy efforts.

Learn more about Opportunity Finance Network (OFN): https://www.ofn.org/
Stay looped in with Stories Change Power on LinkedIn: https://www.linkedin.com/company/stories-change-power/
Visit our website to see our fall programs: https://www.storieschangepower.org/services

Тэги:

#advocacy #effective_communication #PESO #media #media_engagement #teamwork #collaboration #policy #policy_advocacy #policy_agenda #CDFI #Community_Development #regulation #influence #trust #professional_development #journalism #career_development #relationships

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