So many big companies out there are spending billions of dollars on TV commercials... even though nobody's watching them.
But here's the punchline for you:
Over the next few years, the biggest companies in the world will finally understand that. And then, they'll pour their money into Facebook and Instagram instead.
That means that cost of running ads on these platforms will go from... say... $4 to $80. The "golden era" will be over.
So please understand this: If you're not completely obsessed with Facebook and Instagram marketing, you will lose.
- Gary Vaynerchuk