A Look Inside One of the Worlds Largest Crypto News Agencies, beincrypto.com - Blockchain Economy

John Russo
Hello everyone. My name is John from Washington Elite. It is the premier platform for news and entertainment media in the international blockchain community. And right now, with me is Elena from beincrypto. And today I want to speak with you about beincrypto, about the events where we're sitting right now and of course, maybe about yourself. So 1st, first of all, can you please tell me a little bit about your projects and what brought you here to the Blockchain Economy?

Elena
I'm the founder and the CEO of one of the biggest crypto news media in the world. It's beincrypto. We are top one by coverage, we have 13 languages, we are top three by audience and we've been here for four years. I founded the company actually in September 2018 right after the ICO boom, after the burst of the bubble, actually. And since that time we are developing us as a news media first and as an educational platform second. So here we are, the key media partner of the Blockchain Economy event.

John Russo
Amazing.

Elena
And I'm the speaker.

John Russo
What are you talking about today?

Elena
Today I've been talking about web3 space and HR in web 3space, how to build a decentralized company, how to find the right people, how to motivate them. So it was basically a tutorial for employers, employees and recruiters in one thing.

John Russo
So do you think that there are actually existing decentralized companies?

Elena
beincrypto is a decentralized company in the sense that we don't have any headquarters, not a single office. We are scattered all around the world. We have 220 people working from more than 60 countries and only 5% of team members actually met each other offline. So we are decentralized. but in terms of management, it's a different thing. We tested something with autonomous organizations, but I do believe that at the current stage the whole concept is not mature enough. And secondly, the audience and the people who are engaged into this, not that engaged and motivated. So there should be some discipline, motivation to keep everything going. So in the sense of management, there should be some decentralization. But at the same time in beincrypto, we are trying to build this flat hierarchy when every local team, 13 we have every local team has their own flexibility, has their own strategy, their own content and we are basically supporting them with some resources.

John Russo
That's super interesting because I think right now a lot of companies are moving in this direction of having side organizations. And did you work in companies with like a vertical hierarchy and can you kind of give a comparison?

Elena
Oh, definitely I did. I had a big experience of working in the companies like this and it actually decreases their efficiency, decreases the productivity, slows down all the processes and increase bureaucracy. So when you have the right people at the right place and give them the needed freedom and flexibility, they are able to do things quite fast and they are able to build connections between departments without going to the top level.

John Russo
Okay, I think that's amazing, purely amazing because many managers believe that they're entitled and they forget that empowering employees is a good deed. And so I'm very happy that your company have such a progressive way of

Elena
it's actually impossible to build it in a different way in the decentralized community because we are not sitting in the office, we're working from different time zones. So it's a challenge to motivate people properly, to connect them properly and that's what we are doing. That's why we changed the strategy.

John Russo
Amazing.
So who are your competitors and what makes you stand out, out of the competition?

Elena
Yeah, in the sense of news media is definitely coindesk and cointelegraph, but their focus and direction is more like on crypto geeks and in our sense we focus more on newbies, on people who are just joining the space, people who don't know what is going on, don't know the terminology, don't know all this slang. And we are helping them to learn their way, to find their way in crypto space with the simplified solutions. Like the text itself should be simple and we have all kinds of tutorials in different forms, video, TikTok, text courses. So it's all kind of give you this interactive opportunity to get into the world when you are learning your way step by step.

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