We delve into the world of membership sites and continuity programs with Dan Kennedy. Dan reminisces about his early experiences with advertising campaigns, recounting the impact of a Valentine's Day email and the unique photo that adorned his first newsletter. From floods of new members during strategic promotions to the ongoing trickle of steady growth, Dan shares invaluable insights into the art of attracting and retaining subscribers. With a focus on intentionality and a relentless pursuit of new members, Dan and Russell offer practical strategies for sustainable business growth in the membership space. Tune in to learn from the masters and discover how to navigate the delicate balance between surges and trickles in your own membership journey.
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