Selling to Today's Buyers - Keith Eades & Timothy Sullivan

Thanks to the internet and the wealth of information it provides, buyers are more informed and more comfortable evaluating purchasing options on their own. This has made them less dependent on traditional sources of information – including your salespeople. Keith Eades, Founder and CEO of Sales Performance International, best known for developing “Solution Selling” sales process, and Tim Sullivan, Director of Business Development at SPI, share with BizTalk Host Jim Lobaito their latest research on the three competencies salespeople need in order to be effective working with today’s buyers.

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BizTalk Radio Show primary audience is the leadership of mid-size companies.

Our objective is to provide them insights on everything from leading people to driving profitability.

Our mission is to inspire the leaders who influence the world around them.

Topics covered are recruiting, sales, sales management, marketing, leadership, company growth and personal development.

BizTalk is presented in an interview format hosted by Jim Lobaito. It features some of the most prominent subject matter experts on business and human performance.

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