This DOOH is targeting the traffic from key housing areas toward Jalan Tunku Abdul Rahman and Jalan Sembulan, which both roads also lead to town center. Large volume of traffic, daily commuters heading to KK city.
Apart from the above classify density is located exactly at highly accessible area and interjections to North and South, East and West and up & down stream traffic flow directions KKIA to City Centre, Penampang, Papar, Beaufort.
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