Unlocking B2B Marketing Insights with DataBox Benchmarks with Fedor Simic

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which allows companies to compare their performance against industry benchmarks.

They also delve into Fedor's personal background, sharing his journey from working in customer support to becoming a partnership manager. The episode provides valuable insights into how businesses can leverage data to improve their marketing strategies and achieve better performance.

Topics Discussed:
- Who is Databox
- Using marketing metrics
- The value of analyzing your marketing program metrics
- What are Benchmark Groups


To learn more about Fedor, connect with him on LinkedIn at: https://www.linkedin.com/in/fedor-simic/

To connect with Marketing Refresh, visit: MarketingRefresh.com

00:00 Introduction to B2B Marketing Methods
01:28 Meet Feder Simic: Partnership Manager at Databox
03:06 Fedor's Journey to Databox
08:11 Understanding Databox and Its Offerings
10:40 The Value of Benchmark Groups
12:44 How Benchmark Groups Work
15:57 Building and Joining Benchmark Groups
21:18 Success Stories and Real-World Applications
23:52 Benchmarking Across Locations
25:03 The Power of Surveys
30:18 Strategic Budgeting and ROI
32:24 Fun Questions and Personal Stories
41:14 Connecting and Final Thoughts

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