AI Content Marketing Agency - Matrix Marketing Group

In 2024, there will be tens of millions of Facebook groups and over 2 million LinkedIn groups.

Content generation and SEO have changed more in the past year than in the past 10 years. Previously, our focus was on optimizing for keywords on Google.

That’s hygiene. However, as news sources have evolved, so has the content consumption landscape. If you are chasing keywords on Google, you've got it backward. You tap out quickly. About 60% of the buying cycle for most vendors is already completed before potential customers contact a brand. Today, the digital sphere is teeming with forums, local communities, Facebook pages, Discord, Facebook groups, Reddit, Snapchat, TikTok, and LinkedIn groups.

Each of these demands a unique and distinct type of content, highlighting the diversity of content requirements. And it's in these niche pockets that people are consuming and digesting content. Once they understand what they are trying to accomplish in these channels, they move to Google and do a brand search. That content differs greatly from the content you would create for these multiple channels.

Understanding your audience's needs is crucial to creating content that resonates with them. This involves conducting marketing research, examining personas, demographics, psychographics, the ideal customer profiles, the type of content they consume, and where it fits in your buying cycle. AI-generated content has surpassed human creativity, not just in efficiency but in originality, challenging the very essence of human-driven storytelling.

What better way to generate content that connects with your ideal customer? Look us up on the web at matrixmarketinggroup.com

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