Linda Fanaras | Millennium Agency |Building and updating your brand for improved sales and marketing

Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.

Action Items
[ ] Reach out to Linda Fanaras and her agency Millennium for marketing support.
[ ] Listen to Linda's B2B Brand 180 podcast for educational content.
[ ] Connect with Linda on LinkedIn or via her website for further discussions.
Outline
Introduction to Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
Scott highlights the importance of marketing, sales, and branding in differentiating businesses in a commoditized market.
Scott shares his background and the genesis of Industrial Talk, emphasizing the need for a platform to amplify industry stories.
Scott invites listeners to connect with him and the Industrial Talk Podcast Network to share their stories and solutions.
Introduction of Linda Fanaras
Scott introduces Linda Fanaras, CEO of Millennium Agency and host of the B to B Brand 180 podcast.
Scott praises Linda's expertise in marketing, sales, and branding, and encourages listeners to connect with her.
Scott sets the stage for a conversation about marketing, sales, and branding, emphasizing their importance for business success.
Scott expresses his excitement about the upcoming conversation with Linda.
Linda Fanaras' Background and Millennium Agency
Linda introduces herself as the CEO and strategist at Millennium Agency, a B to B brand, web development, and public relations firm.
Linda explains that Millennium Agency primarily works with tech manufacturers and logistics companies to build brands and drive revenue.
Linda discusses the importance of marketing and branding in a competitive market, especially for manufacturers who have neglected their marketing efforts.
Scott and Linda discuss the challenges manufacturers face in adapting to new marketing strategies and the importance of a responsive website.
The Importance of a Responsive Website
Linda emphasizes the need for a responsive website that loads quickly and is recognized by Google.
Linda shares an example of a website that took five minutes to load, highlighting the frustration it causes for potential customers.
Scott and Linda discuss the importance of SEO and how outdated websites can hinder a company's ability to rank well on search engines.
Linda explains that a responsive website is crucial for attracting and retaining customers, as well as for driving new business and leads.
The Role of Social Media and Public Relations
Linda discusses the importance of social media, especially LinkedIn, for B to B marketing.
Linda explains that social media can help companies build a strong online presence and engage with their audience.
Linda shares examples of how Millennium Agency helps clients develop social media strategies and execute them effectively.
Scott and Linda discuss the role of public relations in building a company's brand and reputation, especially for companies looking to go public or be acquired.
The Process of Rebranding and Repositioning
Linda explains the process of rebranding and repositioning a company to align its brand messaging with its current identity.
Linda shares examples of companies that have rebranded to improve their brand image and increase their value before going public or being acquired.
Scott and Linda discuss the importance of having a consistent brand message and how it can help companies differentiate themselves in the market.

LINDA FANARAS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lindafanaras/

Company LinkedIn: https://www.linkedin.com/company/millagency/

Company Website: https://mill.agency/

Тэги:

#industrial #sales #marketing #e-marketing #business_development #communications #safety #finance #business_finance #maintenance #automation #project_management #process_management #finance_management #project_financing #start-ups #asset_reliability #asset_management #supply_chain #Millennial's #digital_marketing #podcasting #podcast #AI #Project_Management #Digital_Transformation #Branding #industrial_training #IIOT #IOT #Automation #private_equity #leadership #block_chain #metaverse #technology

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