Simple and strategic business planning with Destini Copp

Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it? 



In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple. 



Dr Destini Copp talks about the benefits of setting goals, breaking down revenue streams, and creating promotional and content plans. She highlights how a simple, consistent planning approach can help you achieve your goals and maintain focus. She also shares insights on using AI to assist in breaking down goals and stresses the importance of staying consistent to amplify your business success. 



 



00:00 Welcome to The Powerful Content Podcast 



01:00 Acknowledgement to Country 



03:07 Destini's journey to entrepreneurship 



04:52 The turning point: from service work to digital products 



06:40 The importance of planning in business 



08:10 Destini's simple planning strategy 



15:21 The benefits of planning vs. winging it 



21:53 Common mistakes in the planning process 



23:25 Tools and resources for effective planning 



24:59 Upcoming business planning bundle 



26:28 Final thoughts and superpowers 



 



Get to know Dr Destini Copp 



Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desks, constantly live launching, or worrying about social media algorithms. 



 



Where to find Dr Destini Copp 


• LinkedIn:, https://www.linkedin.com/in/destinicopp/,  


• Instagram: https://www.instagram.com/destinicopp 


• Website: https://www.destinicopp.com/ 


• The Creator’s MBA Podcast: https://www.destinicopp.com/podcast 




 



Links mentioned in this podcast 


• The 2025 Business Planning Bundle (https://meldbusiness--destinicopp.thrivecart.com/black-friday-profit-party/)   


• Funnel Cure Workshop (https://destinicopp.leadpages.co/funnel-cure-workshop/) -Master the Funnel Puzzle: How to Choose Offers That Maximize Profit  




 



If you enjoyed listening to this episode, then you’ll also love: 


• Episode 72 (https://www.meldbusinessservices.com.au/podcast/7-key-elements-of-a-meaningful-content-strategy/) - 7 key elements of a meaningful content strategy 


• Episode 88 (https://www.meldbusinessservices.com.au/podcast/the-easiest-content-plan-for-your-business/) - The easiest content plan in the world 




 



I use and recommend Podbean (https://www.podbean.com/meldbusiness) and Descript (https://www.descript.com/?lmref=3FBfgg) to edit my podcast.  



* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 



 



Ready to work with me? 



👉🏻 Buy my book The Power of Content (http://www.thecontenteffect.com.au/book)  

👉🏻 Join my membership The Content Effect (https://meldbusiness.mykajabi.com/thecontenteffect)  



👉🏻 Get your content sorted with a 1:1 Content Strategy (https://www.meldbusinessservices.com.au/services/#map)  

👉 Grow  your email list like a pro with 1:1 Build your list package (https://www.meldbusinessservices.com.au/services/#build)  

👉🏻 Join my free Facebook Group The Content Project (http://www.facebook.com/groups/thecontentproject)  



 



For more conversations on powerful content, connect with me here: 



Instagram (http://www.instagram.com/meldbusiness) | Facebook (http://www.facebook.com/meldbusiness) | LinkedIn (https://www.linkedin.com/in/melissa-daniels-meld-business/) | Website (http://www.meldbusinessservices.com.au)  

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