Content Marketing Insights from Joe Pulizzi at Lead Gen Summit 2013

Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Lead Gen Summit 2013 keynote speaker Joe Pulizzi before his session, "Epic Content Marketing: Forgotten strategies to execute now." Pulizzi, founder of the Content Marketing Institute and author of "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter & Win More Customers by Marketing Less," discussed delivering value through content and the importance of a content marketing mission statement for a successful program.

Pulizzi also discussed how to find high quality content, even when you don't think you have any.

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#Marketing #Lead_Generation_(Industry) #Business #Content_Marketing_(Industry) #content_marketing #Joe_Pulizzi #Daniel_Burstein #MarketingSherpa #content_marketing_tactics #Content_Marketing_Institute

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