Created by HYPHEN Brands, this was the master channel ident film for Zee Zest in India.
This covered the 4 verticals in the brand identity logo system of Food (Mortar/Pestle), Travel (Sarong), Wellness (Skipping) & Home Decor (Pillow)
Several intricately designed Indian accent spheres burst into the atmosphere with a delightful surprise as the models interacted with various objects. This sprinkling of joy captured the essence of Zest as a premium lifestyle channel meant for the modern Indian