Elements of Design - Army West Point Primary Identity

This should get him that first star.

Well Done!
USNA'65

I now get it.  This video plus the fact that the mascot, to my understanding, is still "Black Knights" and not "Cadets" as was reported last week, makes this re-branding pretty powerful.  I love the fact that it unifies West Point with the Army and vice versa.  I always felt the branding of West Point buy itself over the past decade was a bit elitist and seemed to send a message (or pereception) that West Point as an instituion was better or even separate than the army.  I am now on board!  John Phee, '85

You cannot create a new brand or new label for all previous grads. I have no history or memory of your new brand. I do not see West Point or the Army when I look at your new brand logo.

🇺🇲🇺🇲🇺🇲🇺🇲

and now the stupid liberal run media the New York Times is trying to say this helmet looks like a KKK hood and cause racial divide among our military again. i would think even stupid liberal run medias have better things to do

Since I am Greek and former SF guy myself, I like the Logo a lot, yet from my second profession I have to say the sword is placed wrong from a designer perspective - It kinda looks that it pierces the greek Helmet...It would had had a different impact if the Star would be placed in the left corner of the shield and the Sword kind of was set vertical behind the Helmet not obstracting the helmet itself..These are my two cents and I did not mean to offend anyone or the creator. Neverthanless thank you for your service brother in arms.