Understanding Your Audience is Key to Effective Marketing

Curtis and Tom are joined by marketing and branding consultant Katherine LeBrun on the show to discuss the metaphorical implications of fishing versus hunting in sales and marketing. They explore how the traditional hunting mindset can be detrimental to building customer relationships and how adopting a fishing mentality can lead to more effective engagement. Even though Curtis is the avid fisherman in the group, Katherine shares keen insights on how to approach sales and marketing with a focus on drawing customers in, rather than aggressively pursuing them.

Topics Covered:

AUDIO PODCAST EPISODES ON SPOTIFY:
https://open.spotify.com/show/5Qxv2Vr2lCPmhM4aiF3KAN

PODCAST EPISODES ON YOUTUBE:
https://www.youtube.com/@collideascope5357/podcasts

STAY CONNECTED
Creative Mill | https://www.creativemillco.com/
collideascope | https://collideascope.co
Bullhorns & Bullseyes | https://bullhornsbullseyes.com/episode-44/

Katherine LeBrun | https://www.linkedin.com/in/kdasovich/
Tom Nixon | https://www.linkedin.com/in/tnixon16/
Curtis Hays | https://www.linkedin.com/in/hayscurtis/

Тэги:

#bullhorns_and_bullseyes #curtis_hays #tom_nixon #podcast #collidesacope #digital_marketing #marketing_strategies #sales_readiness #brand_building #lead_generation #marketing_efficiency #marketing #authenticity #video_marketing #content_creation #customer_service #marketing_attribution #content_marketing #AI_interaction #AI #SEO #zero_click_searches #storytelling #trust #handraisers #learners #fishing #hunting #customer_relationships #patience #strategy

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