Candid and wry, the brilliant Julien Callede shares with Sound Advice how he co-founded Made.com and made the operationally complex, ‘fast furniture’ retail company, a global success. From wonky products to glorious waves of investment, and a new project, The Entrepreneurs Partnership.
Listen to the audio podcast and read the podcast transcript on the Sage Advice blog at
https://www.sage.com/en-gb/blog/sound-advice-scalable-small-business-julien-callede/
Be sure to subscribe to the Sage Advice channel for more on getting year one in business right, and follow the Sage Advice blog at
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00:00:00 - Welcome to the Sound Advice Podcast Episode 2!
00:00:45 - Welcome our guest Julien Callede! How Made.com got started.
00:03:31 - How did you set about learning how to set up an ecommerce company with no ecommerce experience?
00:07:08 - Thinking ahead to scale, staffing, the learning curve, and passing the "buzz test" to prepare for potential disaster
00:12:50 - The benefits of founding a company from the beginning with a great, diverse team and how the team evolves.
00:19:43 - How to raise investment capital (if you even need to).
00:27:07 - Handling "Blips" and growing pains along the business-building journey and learning from them.
00:31:54 - How to know when and who to hire and why a strong brand attracts the best talent.
00:41:39 - Transitioning from "always on" startup mode to established company and more relaxed schedule.
00:43:55 - The 2 kinds of founders (the curious, and the know-it-alls) and coaching burgeoning entrepreneurs.
00:47:28 - Is there less room to fail in ecommerce today when the average consumer has higher expectations from their ecommerce experiences?
00:50:19 - The most important thing implemented at made.com very early on in the business.
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