FASHION TECH WEEK attracts a growing worldwide audience of educated, affluent creative professionals and passionate early adopters in the 21 to 55 years old age range who are key influencers in fashion, design, technology and retail industries. Typical participants (both female and male) are trend and tech savvy, educated, creative professionals and entrepreneurs from leading startups and organizations in the San Francisco Bay Area and Silicon Valley. FASHION TECH WEEK 2013 generated over 8,000 unique media images with a media reach of over 1.7 million Bay Area adults and numerous national and global sites reporting,