Data-Driven Decision Making in Our MBA | Frankfurt School

Explore how data is taught on our Full-Time and Part-time MBA programmes
Discover how our Data Module in the Full-Time MBA equips students with essential analytical skills to drive strategic decision-making. Led by Prof. Alexander Bleier, Associate Professor of Marketing at Frankfurt School, this module, which is part of the Full-time and Part-time curriculum, explores the intersection of digital marketing, consumer behaviour, and data-driven insights.
Prof. Bleier brings extensive academic and industry experience, with research published in top journals like Marketing Science, Journal of Marketing, and Harvard Business Review.

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