Search Intent vs. SERP Intent // SEO Keyword Research for Writing Blogs Based On Buyer Intent

📺 Search Intent vs. SERP Intent // SEO Keyword Research for Writing Blogs Based On Buyer Intent
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What Is Search Intent?

Search intent is what someone is looking for when they use a search engine (like Google.)
It is also referred to as user intent, or keyword intent.

Search intent is their primary objective — the purpose for why they’re using Google. That purpose can be various different things — directions to a restaurant, reviews for a pair of shoes or even information about a famous person.

There are 4 general types of search intent — we’ll cover this in a second.

But first, there is one thing we need to be very clear about.

Search intent is not the same as search query.
Search Intent ⁠— What they are looking for when they use Google
Search Query ⁠— What they type into Google

📔 Recommended Reading: https://devinschumacher.com/search-intent/

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⏱ Chapters:

0:00 Search Intent vs. SERP Intent
0:12 Search Intent: Defined
0:22 Keyword Examples of Different Types of Search Intent
0:45 Search Intent Connecting to the SERP
1:02 S.E.R.P Defined
1:20 Pro TIp: How To Identify SERP Intent
3:15 The 3 "Keyword Properties"
10:00 Search + SERP Intent Example: Local SEO

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#seo #searchengineoptimization #seotips #keywordresearch #marketing #searchintent #serpintent #serp #serps #blogging

The 4 Types Of Search Intent

Informational
Navigational
Commercial
Transactional

Informational

Informational search intent is when an individual is looking for information. This might be about something simple, or something that is rather in-depth.

Good search query examples include:

“NBA scores”
“Who is Donald Trump?”
“Directions to LAX airport”
“How do cryptocurrencies work?”
Informational queries are considered more “Top of the funnel” keywords. They are terms that people search when they are new/early in their buying journey.

Informational queries are a great opportunity to educate potential consumers about their issues, while giving them a first impression with your brand.

If you can help answer some of the questions people have at the top of the funnel, you will have an opportunity to nurture that relationship down through their buying journey and potentially sell them something at the end.

Navigational

Navigational search intent is when someone is looking for a specific website/webpage. Instead of typing the specific URL, they simply Google search it.

Good search query examples include:

“Twitter”
“YouTube login”
“SERP Co SERP University”
If someone is looking for a Brand’s specific property (like Twitter) or URL (like the login page) there is not much value in a keyword like that. You have already done the hard work of getting your brand in the consumers mind.

Commercial

Commercial search intent is when someone is researching a product or service to buy. They are looking at reviews and comparisons — they are weighing up their options.

Good search query examples include:

“Netflix vs hulu”
“Samsung galaxy s10 review”
“Best chinese food in los angeles”
These can be seen as “Middle of the Funnel” keywords.

A consumer is already educated about their PROBLEM, and fairly knowledgable about some of the potential solutions on the market – the products & brands that can help them solve their issue.

Тэги:

#search_intent #search_intent_seo #google_search_intent #search_intent_for_seo #search_intent_analysis #search_intent_definition #how_to_do_serp_analysis #serp_analysis_tool #how_to_do_google_serp_analysis #serp_analysis_google_sheets #competitor_serp_analysis #what_is_serp_analysis #how_to_serp_analysis #benefits_of_serp_analysis #serp_intent #what_is_search_intent #keyword_search_intent #what_is_search_intent_in_seo #search_intent_and_seo

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