Комментарии:
Could you suggest some online certificates that could help CSM's upskill their career trajectory. Love your videos and explaination btw
ОтветитьAsk your CEO out to lunch?????? You do know thats not gonna happen right ????
ОтветитьIf you're a CSM, then you already know this isn't advice, I see right through this nonsense. This video is just an excuse to promote books and courses that are retrofitted to relate to CSM skills. Sorry, but sales skills are not that important, it's empathy and interpersonal skills that you need to focus on. But those 2 skills don't segue as nicely into promoting the book "To sell is human".
I laughed at the recommendation to learn coding. You don't need to code to be tech-savvy. PLEASE do not fall for these companies that are looking for "unicorns". It's great to advance your subject matter expertise, but the best skills are Quick-Thinking and Quick-Learning Skills, bc how fast you acquire domain knowledge ensures you'll hit the ground running at any job you hire into. CSM do not code, so please invest your time in more customer-centric skills instead.
And no you don't need to be literally customer obsessed. Customer-Centricity isn't about obsession, it's about advocacy and courtesy. You should also build skills like Solution Architecture and Strategic Planning (including Change Management, Risk Management, and Project Management), bc they allow you to work holistically with your customers and stakeholders.
Data Analysis is important, but you don't need to learn SQL, Python, or R. For peace sake, we're in the Digital Age, where no-code tech stacks and CRM with AI are capable of doing the heavy data-interpretations for us. This jack-of-all-trades bullcrap needs to stop. If you're a T-shaped performer, great but I wouldn't tell anyone bc the companies looking for unicorns will exploit you to handle more than you can chew, not pay you your true value, and have you burned out before you reach your prime. If you're not a unicorn, even better. You can focus on taking care of your customers, instead of wasting time working on code or decrypting data reports.
The best employers hire CSM that are specialized in Customer Success — not sales, not code, not data science, not course certificates, etc. The most valuable CSMs have skills that cannot be taught, everything else that can be trained is less of a priority. They don't care about what books you read or what classes you signed up for, all they care about are the results you'll bring. They want to know how much ARR you can yield and how much churn you can mitigate. These require relationship-building and intuitive thinking skills. So start there.