Graphic Designer Aaron Draplin (DDC) on Logo Design: How to Create Wordmarks -- Class Excerpt

Graphic design icon Aaron Draplin shares tried and true techniques for customizing type for better logo designs – an essential skill for graphic designers of all levels.

This is a class excerpt. Click here to see the full class: https://skl.sh/CustomizingTypewithDraplin

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ABOUT THIS CLASS:

In his 90-minute class, you'll follow along as graphic designer and DDC Founder Draplin digs for antique typographic references and then creates several type treatments of his own to design merchandise for Portland, his beloved hometown.

The lessons cover:
- Discovering reference material
- Kerning - owning the space between characters
- Customizing letterforms
- Sketching type from scratch
- Prepping a file for print (and even finding a good promotional item vendor to work with!)

PLUS bonus segments on adding texture and rebuilding typefaces from scratch

Draplin teaches you to avoid "default" typeface settings and to take ownership of your design by managing the forms, in-between spaces, and relationships of the letters you're working with. Once you master customizing type, you'll have a powerful skill in your design toolkit for any branding, logo, or visual styling project you’d like to add to your portfolio.

This is a class excerpt. Click here to see the full class: https://skl.sh/CustomizingTypewithDraplin

Тэги:

#graphic_design #logo_design #graphic_designer #graphic_design_career #illustrator #How_to_become_a_graphic_designer #Graphic_design_trends #Portfolio #Aaron_draplin #DDC #What_is_typography

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