How Accurate Are the Nielsen TV Ratings? | Bad Data & Low Morale Headwinds

Some of Nielsen’s Television Audience Measurement (TAM) employees are complaining online about deteriorating data quality at Nielsen TV Ratings. Some employees are even considering reporting Nielsen to the Media Rating Council (MRC).

Do you think data quality matters anymore at Nielsen? And do you think Nielsen's data science and data insights are accurate?

#nielsen #tvratings #surveys #dataanalytics #datascience

Тэги:

#Nielsen #tv_ratings #nielsen_ratings #television #data_analytics #television_audience_measurement #audience_measurement #ratings_data #data_accuracy #survey #television_survey #Nielsen_layoffs #data_science #television_advertising #Media_Rating_Council #television_demographics #quality_assurance #bad_data #inaccurate_data #big_data

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