Health Promotion Agency - Department of Lost Nights

FCB's campaign, for The New Zealand Health Promotion Agency (HPA), played on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when ‘fun night out’, turns into ‘one too many’. What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the ‘Department of Lost Nights’ step in.

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Тэги:

#FCB #FCB_New_Zealand #FCB_NZ #HPA #Health_Promotion_Agency #Department_of_Lost_Nights #Drink #Alcohol #Epic #Night #Drunk #Advertising #Ad #TVC

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