Advances in Broadcast Technology. hosted by Pallab Chatterjee and his co-host Lidia Paulinska, is focusing on the Shifting Structure of Media Storage. This presentation is being made by Dave Fredrick, who is the Sr Director of Media and Entertainment for Quantum Corporation. Today's demanding media workflows have an issue finding a single storage solution that can satisfy performance requirements while retaining data at the lowest possible cost. Dave's talk will discuss the benefits of a tiers storage environment to address this situation.