Widebody Aircraft Product Marketing with Rodrigo Lezama | Aeropedia Podcast

Widebody aircraft connect continents and consistently push technological boundaries. In this video, we explore how these products are marketed, purchased and sold along with some of the key peculiarities of the segment.

Timestamps
00:00 Opening & Topic
02:05 Guest Introduction & Background
03:14 What is the role of Marketing and how is an aircraft marketed as a product to airlines?
08:10 How do aircraft OEMs handle product development using feedback from marketing?
12:13 How does an RFI/RFP process work for aircraft purchasing?
15:19 Which stakeholders does the sales & marketing team work with during an active sales campaign?
19:12 In the widebody segment, which aircraft commonly compete with one another across major OEMs?
21:45 How do the cool/unique ideas for cabin configuration and aesthetics get generated and come to fruition?
23:34 How does the product marketing and customer dynamics differ for Business Jets vs Single-Aisle (narrowbody) aircraft vs widebody aircraft?
30:38 Rapid-Fire Q&A
37:33 Aeropedia Trivia Challenge
43:56 Closing

#airline #aviation #aircraft

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The Aeropedia Podcast is a fun, easy-listening video “podcast” that focuses on high-level aviation topics appealing to avid travelers, curious minds, budding aviation enthusiasts, young aviation professionals, students thinking about careers in aviation and the long-time AvGeek too. Guests on The Aeropedia Podcast talk about key topics in their cool professions and behind-the-scenes stories. Each guest also competes in an aviation trivia quiz hoping to be crowned the next “Ultimate AvGeek”.

It was started in 2023 by Ashwin Jadhav and Peeter Sööt, who have a combined 30+ years of experience in, and an inherent love of, the commercial aviation industry.

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